Gender and Dress: Personal Reflection

Donna Lindell, MPR
4 min readJan 13, 2020

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I first became acutely aware of gender in the early days of my first job out of university and observations I made about the way professionals dressed. It was 1990. It took me more than a decade to sort out my own professional identity as a woman. This is a condensed version of my story.

Working as a manager in a male dominated business, I noticed that the other managers, men, wore suits, as the norm. The only women working there were Executive Assistants or in accounting or word processing. They dressed like women: feminine, skirts, dresses. Except for Janice, my first “real world” role model, who was a Manager. She dressed, well, like a man: baggy trousers, flat sensible shoes, short hair, little makeup and oxford button up shirts. The media portrayed the same image of the woman-in-power: Murphy Brown, the acerbic television news personality in the sitcom of the same title was also my role model. Ditto on dressing like a man: boxy blazers, neck scarves, slacks vs. skirts.

Searching for the secret to gender identity in the workforce, I read Games Mother Never Taught You by Betty Lehan Harragan. Billed as “the classic guide to making it in a man’s world” it was written in 1977, and quite frankly should have never still been on book shelves in the early 90s. Stupid me, I never looked at date of publication. The book offered some absurd suggestions — absurd by today’s standards: dress like a man. Never wear footwear that will prevent you from keeping up with them. Never carry a purse, learn how to talk jock talk so you will be included in their conversations.

I followed the advice of the book, and the trends of women I admired. I wore boxy, double breasted blazers, baggy pleated trousers, flat or sensible shoes. Nothing was ever figure flattering. I kept my hair short and wore thick framed men’s tortoise shell glasses deliberately to intimidate, should I need to clout and power in the boardroom.

I used to study the male manager. My boss — the master of the sexual innuendo — would take his jacket off in a meeting, roll up his sleeves and lean forward. This was his way of saying, I’m in charge, let’s get down to business. I tried the same move in an important meeting where I was to lead the joint-production of a news release in a very short time. I made a conscious effort to beat him to the punch. I deliberately wore an outfit where I could appropriately remove the jacket…but I had to do it quickly. I did and you know what? The meeting was mine. I owned that boardroom, full of some of the top male economists in Canada.

Circa 1998: glasses, short hair to make myself look masculine, and therefore powerful. This was the look for women in this organization.
Circa 2000! Boxy, too big blazer to make myself look more masculine.

Flash forward 12 years later: I started working with an executive coach when I became vice president at the age of 32 at one of Canada’s largest companies. Male executives claimed I had an “edge” (I realize now this is a term given to a female who demonstrates male characteristics; someone who is decisive and challenges status quo). At our first meeting, the coach observed that everything about me was pointy — pointy-harsh eyeglasses, pointy-toed shoes. I was still dressing like a man (see photos as evidence).

I began my transformation. I started appreciating that I didn’t have to hide the fact I was female, that I didn’t have to blend per se, I just had to demonstrate my femininity appropriately and respectfully. I grew my hair out. I wore my contact lenses more and eventually got laser eye surgery. I wore suits, but chose styles that were figure flattering. In the summer, I wore professional, yet fashionable dresses.

I’m not sure it did my career any favours — in fact, the transformation might have led me to confirm what I think I knew all along — that this was not the place for me; this was not where I wanted to spend the rest of my career. I dare say though, it did help me personally. As the edge softened, I became more attractive — externally and internally. Feeling more comfortable with who I was and how I looked led me to look and feel more approachable. Approachable enough that I attracted the attention of an aspiring artist and carpenter — the least corporate human I could find. This was the person I would choose to be my partner for the rest of my life, and from the moment I met him, my life course was altered in ways I never imagined nor anticipated.

Me now. With my kid. One of the unimagined consequences.

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Donna Lindell, MPR
Donna Lindell, MPR

Written by Donna Lindell, MPR

Professor and program coordinator for the post-graduate public relations program at Centennial College, experienced PR pro, Top 40 Under 40 (2003), researcher.

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